The primary objective of the Lisk Academy was to establish a free, universally accessible, comprehensive, and unbiased educational platform dedicated to blockchain technology. This platform would be rooted in Lisk's core values, which focus on democratizing blockchain development by making it more accessible and simplified for everyone.
As the Head of Design at Lisk, my responsibility encompassed leading the strategy and execution of the Lisk Academy's visual identity, ensuring that it was both appealing and effective in delivering educational content.
These infographics are characterized by a strong emphasis on storytelling and visual communication, blending eye-catching imagery with informative text to convey complex concepts in an engaging and easily digestible format.
This style is particularly effective in capturing the interest of readers and simplifying complex subjects for a diverse audience, and it was commonly used to depict generic or historical information about the Blockchain technology in introductory chapters.
In addition to the editorial-style infographics, the Lisk Academy also produced a range of technical infographics that focused on the more intricate aspects of blockchain technology. These infographics relied heavily on the use of iconography rather than illustration, to convey complex systems and information in a clear, concise, and visually appealing manner.
Strategically selected technical infographics incorporated animation. This approach leveraged motion as a powerful resource for more eloquently conveying complex concepts and technical aspects. As a result, the animated infographics made the subject matter more engaging and accessible to a diverse audience, while giving the team a language to portray some specific dynamics that are better translated through motion.