In February 2018, Lisk embarked on an official relaunch event at Berlin's Westhafen Event & Convention Center, marking a pivotal moment in the company's journey. Amongst technological improvements, this milestone event showcased Lisk's new brand identity and logo to an audience of over 500 attendees, including Lisk community members, media representatives, and various pioneers and enthusiasts from the industry.
As the sole Designer on the team, my responsibility was to create the audiovisual pieces that would open the event and present the overall branding, ensuring a memorable and impactful experience for the attendees.
The Lisk Relaunch Event opened with a captivating video that showcased the unveiling of the new logo. This carefully crafted animation guided the audience through the process of constructing the logo, revealing its wireframes and building it piece by piece, creating an atmosphere of excitement and anticipation, and leaving a lasting impression on everyone present.
Employing a modern, technology-inspired visual style, the animation featured dark backgrounds, neon glows, and an emotionally charged epic soundtrack that set the stage for a high-energy event.
The "Lisk Brand Video'' was the key piece that would present the new brand to the world. Through a dynamic montage built in a visually engaging and rhythmic way, the animation seamlessly showcased the fresh typography, vibrant colors, innovative visual language, modern iconography, and captivating illustration style; ultimately capturing the essence of Lisk's revitalized image. Additionally, the video offered a glimpse into the redesigned Lisk wallets and unveiled key elements of the new website, further demonstrating the brand's commitment to delivering a comprehensive and cohesive user experience.
The aftermovie offers an immersive glimpse into the atmosphere, the interactions, and the reactions of the attendees as they experienced the unveiling of Lisk's new brand identity firsthand.