One of the primary challenges was to produce all the required materials within a limited timeframe. This constraint demanded a highly efficient and streamlined approach to design and production, ensuring that high-quality results were delivered on time.
Creating foundational pieces.
The videos were intended to serve as the primary medium for revealing two of the most crucial aspects of the relaunch: the new logo and the updated brand identity. This required careful consideration of visual storytelling techniques and attention to detail in order to communicate the brand's evolution effectively.
Developing a motion graphics style on the fly.
As the first instance of applying the new brand identity to motion graphics, it was vital to define a set of rules and guidelines that would ensure consistency, coherence, and a strong visual language for future applications across various media.
Meeting high expectations.
In early 2018 the blockchain industry saw a massive spike of adoption. Lisk's relaunch event was highly anticipated by both the internal community and the broader industry, resulting in increased pressure to deliver a compelling and visually striking experience. It was essential to create audiovisual content that would not only captivate the audience but also reinforce Lisk's position as an industry leader.