Challenge
Fostering the right communication strategies between a blockchain project and its Community it’s not only vital to nurture the nature of a decentralized project, but also serves to inform trust, an attribute that is particularly valued in the blockchain industry.
Lisk’s Creative team design team was responsible for supporting the Marketing and Communications initiatives throughout a full range of deliverables, including a set of video series that was strategically crafted to increase transparency about the project, bring visibility to Lisk’s Marketing initiatives, and engage with the community through shareable, easy-to-digest content.
For this initiative, as Lisk's Head of Design, I was responsible for ideating, producing, and directing all the video series.