During 2018, as Head of Design at Lisk, we decided to create a series of video formats that would allow us to open a new communication channel with Lisk’s existing community. The series focus was to provide regular updates on the progress of the Lisk project and the operations of Lightcurve, the parent organization of Lisk, in an easy-to-follow and fun way. The ultimate goal was to increase transparency, build trust, and create engagement opportunities with the Lisk community and potential investors.
As Lisk's Head of Design, I was responsible for ideating, producing, and directing all the video series.
The Lisk Vlog is a mid-long-form video series that was launched to bring a fresh and vibrant overview of the previous month on the Lisk project. Targeted to Lisk enthusiasts, it provided a real inside-look into life at Lisk, aiming to open the doors to the Lightcurve office and give a unique insight into the progress within each department, including interviews with various members of the team.
The Lisk Vlog was released monthly on Lisk’s YouTube channel throughout 2018 and 2019.
Lisk Monthly is the evolution of Lisk’s Vlog. Pursuing the goal to increase retention, Lisk Monthly is a reformatted short-form monthly recap hosted by Lisk’s Community team, that summarizes what happened during the last month, mixing motion graphics and footage in a dynamic, digestible, social-media-friendly way. Targetted to Lisk enthusiasts, the editions featured Development, Marketing, Business, and Community-related updates.
Lisk Monthly premiered on the last working day of the month, in the Lisk Twitter channel.
For decentralized projects, events are a perfect opportunity not only to connect with the existing Community but also to consolidate and expand it. Although blockchain communities oftentimes have a deep sense of belonging, their groups are usually spread on every corner of the world. Lisk Aftermovies series were targeted to general blockchain enthusiasts, aiming not only to bring visibility about a specific group or event, but also as a chance to advocate for Lisk’s improvements, and its defining mission.