Challenge

Fostering the right communication strategies between a blockchain project and its Community it’s not only vital to nurture the nature of a decentralized project, but also serves to inform trust, an attribute that is particularly valued in the blockchain industry.

Lisk’s Creative team design team was responsible for supporting the Marketing and Communications initiatives throughout a full range of deliverables, including a set of video series that was strategically crafted to increase transparency about the project, bring visibility to Lisk’s Marketing initiatives, and engage with the community through shareable, easy-to-digest content.

For this initiative, as Lisk's Head of Design, I was responsible for ideating, producing, and directing all the video series.

Lisk Vlog

The Lisk Vlog is a mid-long-form video series that was launched to bring a fresh and vibrant overview of the previous month on the Lisk project. Targeted to Lisk enthusiasts, it provided a real inside-look into life at Lisk, aiming to open the doors to the Lightcurve office and give a unique insight into the progress within each department, including interviews with various members of the team.

The Lisk Vlog was released monthly on Lisk’s YouTube channel.

Lisk Vlog #3, published on May 31, 2018

Lisk Monthly

Lisk Monthly is the evolution of Lisk’s Vlog. Pursuing the goal to increase retention, Lisk Monthly is a reformatted short-form monthly recap hosted by Lisk’s Community team, that summarizes what happened during the last month, mixing motion graphics and footage in a dynamic, digestible, social-media-friendly way. Targetted to Lisk enthusiasts, the editions featured Development, Marketing, Business, and Community-related updates.

Lisk Monthly premiered on the last working day of the month, in the Lisk Twitter channel.

Lisk Monthly Update - November 2018, published on December 1, 2018

Lisk Technical Series

Lisk is a blockchain application platform that provides developers a set of tools making the process of creating blockchain applications easy. The Lisk Technical Series is a set of animated explainers that were created to educate entry-blockchain level developers about Lisk’s suite of products.

What is Lisk Core?, published on July 9, 2018

Lisk After-movies

For decentralized projects, events are a perfect opportunity not only to connect with the existing Community but also to consolidate and expand it. Although blockchain communities oftentimes have a deep sense of belonging, their groups are usually spread on every corner of the world. Lisk Aftermovies series were targeted to general blockchain enthusiasts, aiming not only to bring visibility about a specific group or event, but also as a chance to advocate for Lisk’s improvements, and its defining mission.

Lisk Amsterdam Meetup - June 2018 Aftermovie, published on June 28, 2018.

Outcome

Lisk’s communication strategies were based on direct feedback from the Lisk Community. To define and refine the video series, we consistently gathered qualitative data both from Lisk community members and foreign users, as well as analyzing video metrics, specifically views and retention.The iterative approach to audiovisual communication resulted in video series that evolved in format over time, combining a total of +150.000 views and +65% retention throughout 2018 and 2019. Also, Lisk Video Series consistently ranked at the top of the Communities' preferred ways to get informed.

Team:
Julian Alterini, Valeria Ippolito, Xana Ramos & Emanuel Gomez Miranda
Year:
2017/2018
Tools:
Adobe Premiere, Adobe After Effects