Bridge the gap with Lisk’s community.

Fostering the right communication strategies between a blockchain project and its Community it’s not only vital to nurture the nature of a decentralized project, but also serves to build trust, an attribute that is particularly important in the blockchain industry.

Increase transparency.

The video series aimed to increase transparency about the development of the Lisk  project, as well as bring visibility to Lisk’s Marketing initiatives and Lightcurve team members, and engage with the community through shareable, easy-to-digest content.

Increase participation.

The video series aimed to increase participation from the community by providing content that was not only informative but also visually appealing and engaging. This was important for keeping the community interested and invested in the project, which could lead to increased participation and adoption.

Present information in an engaging and consistent way.

The series had to be flexible enough to present simple operations information as well as complex technical updates through a cohesive and unified format, all through a consistent language that followed a clear narrative structure

The video series were intentionally planned around a specific set of modern and dynamic audiovisual storytelling techniques, which helped not only create engaging pieces of content, but also keep a consistent identity throughout all the series.

Crafted artwork.

To present the content in an engaging way, we used high-quality animation, clear narration, and engaging visuals that helped to simplify the concepts being presented. This helped to make the videos more accessible to viewers and kept them engaged throughout.

Dynamic rhythm.

To keep the viewer engaged, we paid close attention to pacing, visuals, and sound effects. We made sure that the videos were visually appealing, included engaging animations, and had sound effects that helped to reinforce the concepts being presented. We also made sure that the videos were edited carefully in a way that kept the viewer interested and focused throughout.

A consistent format.

To maintain consistency throughout the video series, we developed a series of individual templates that were regularly used during the production phase of each video. This template included a clear narrative structure, predetermined use of color, and a consistent media pack. This helped to ensure that each video in the series had a consistent look and feel, which made it easier for viewers to follow along while generating a sense of belonging with the series.

Intentional scripts.

To deliver accurate information, we established a series of specific process that allowed us to conduct thorough research and consult with subject matter experts to ensure that the information presented in the videos was reliable and up-to-date.