As Lisk's Head of Design, I was responsible for spearheading the creation of the lisk.js brand identity. My mission was to guide my talented team in crafting a unique, timeless and memorable visual language that would captivate the event's audience and leave a lasting impression.
Digital applications were an essential component of the event's communication and engagement strategy. These applications, which include promotional banners, agendas, social media assets, and other interactive materials, not only help convey important information but also contribute to building a cohesive and memorable brand identity.
To further enhance the promotion of the lisk.js event and captivate the target audience, a series of animated pieces were created as part of the event's marketing strategy. These dynamic visuals not only added an engaging and lively dimension to the event's digital presence but also helped to convey the innovative spirit and energy that lisk.js aimed to embody.
In addition to the digital applications, print collaterals played a significant role in enhancing the overall experience at the lisk.js event. High-quality brochures, rollup banners, informative signage, and other printed materials were thoughtfully designed to not only provide essential information but also to maintain the cohesive and memorable brand identity.
These tangible elements helped to create a well-rounded experience for attendees, seamlessly guiding them through the event while reinforcing the event's core themes and messages.
lisk.js emerged as one of Lisk's most remarkable achievements in 2019. The annual developer-focused conference, taking place in the vibrant city of Berlin, served as a platform to showcase the collaborative development and research efforts of the Lisk project and its thriving ecosystem. The event also offered a forum for valuable conversations, knowledge-sharing, and networking among community members.