Complex content, made easy.
Blockchain technology is complex, and for these series to be successful, it was key to dive deep into the technical aspects of each of the portrayed aspects of both the platform and the technology, and meticulously identify storytelling opportunities for animations in favor of digestible technical content.
Stand out from the crowd.
In early 2018 the blockchain industry saw a massive inflow of new enthusiasts, and competing content was generated on a daily basis. Creating unique, crafted, and high-standards content was a critical factor in order to win the attention of Lisk’s target audiences.
Leverage the opportunity.
The blockchain space was getting more crowded each day, and the industry was witnessing a unique opportunity to evangelize new users. The animated series would need to be appealing and informative enough to attract new blockchain enthusiasts that might initially reject the blockchain technology due to its complex technicalities.
The animated series needed to be visually engaging and have a strong message to encourage viewers to share them within their network. Sharing is crucial in building brand awareness, particularly in the Web3 space, and ultimately the animations were supposed to be a tool attracting new members to the Lisk community.
Introduce a new format.
Animations were not a consolidated format of Lisk’s style guide at the time, so it was key to ensure that the animation style was not only scalable to adapt to different types of technical content, but also consistent with Lisk's brand guidelines.