During 2018, as Head of Design at Lisk, I led the effort to create various animation series that would ultimately become fundamental pieces in Lisk’s marketing strategies. The main goal of the series was to introduce an innovative and crafted format for Lisk to translate highly technical and complex content into visually appealing and informative animations. By doing so, the target was not only to increase Lisk’s brand awareness by maximizing the engagement with the existing community, but also boost its adoption by attracting new blockchain enthusiasts.
As Lisk's Head of Design, I was responsible for ideating, producing, and directing all the video series.
One of the animated series involved creating animations for general blockchain education content that targeted the full community of blockchain enthusiasts. The goal was to cover a wide variety of technical topics, and explain them in a simple and engaging way.
The topics covered a wide range of technical areas, including cryptography, consensus algorithms, mining, smart contracts, and more. The animations used visual metaphors, analogies, and real-world examples to help viewers grasp these concepts.By creating animations that were accessible to non-technical audiences, we were able to promote Lisk's mission of making blockchain accessible to everyone.
The project was successful in attracting new members to the community through raising awareness of Lisk's educational initiatives.
The Lisk Technical Explainers animated series was targeted to the Lisk community and blockchain developers interested in joining Lisk's ecosystem. Animations were used as explainers of Lisk products, services, or features, with the aim of showcasing Lisk's broad range of products, including Lisk's blockchain platform, Lisk Core, Lisk Elements, LIPs, and more.
The Lisk Technical Explainers were heavily marketed on social media, Lisk's web properties, and events, and became fundamental pieces for communicating to the existing and growing community.
The Blockchain for Kids series involved the creation of ‘explain like I’m five” (ELI5) content related to basic features of the Blockchain technology. The goal was to make it fun to watch pieces that emulated more the storytelling of children tales rather than technical blockchain video. The main audience was blockchain enthusiasts that might feel unsure about learning about blockchain due to its highly technical entry barrier.
The animations were designed with children’s audiovisual formats in mind, with a strong emphasis on soundtrack, sound effects, and narrations. The technical aspects of the blockchain were portrayed through analogies of popular tales, with relatable characters and scenarios, such as Santa Claus and the North Pole, that helped to explain blockchain and in a way that was easy to understand.